A number of clients have approached me to come up with short blogs that will engage people with their website and give their product a new context.
Commissions have been as diverse as blogging for coffee machine cleaning products, shopping and entertainment centres, an environmental garden supplies company and a pet insurance company.
The criteria for the blogs has ranged from short informative ‘how-to’ pieces to more wide-ranging features. For example, a client who sold lava lamps benefited from their product being set in the context of a blog entitled ‘How to Style Your Home the Mad Men Way’.
Blogging allows a freer reign than many written mediums, but has to be disciplined enough to carry a coherent message for a comprehensive engagement with the client. Inevitably many of these blogs are SEO driven with the most specific of phrases required to be woven into a free-flowing narrative. This enables search engines to clearly identify the subject of a blog entry and still ensures readers will find it engaging.
Don’t get bogged down with your blogging, share the burden with Textual Healing!