Copywriting

My copywriting activities have naturally evolved from my editorial work, but, even before my career in journalism, I was being put through my paces by jobs in politics and in theatre.

In those roles, I undertook many copywriting duties ranging from press releases to interview features, speeches to annual reports and catalogues.

Since then, I have broadened my skill base with a number of extremely varied commissions including reports on real estate markets abroad, case studies for a charity’s annual report, a tone of voice and a style guide for another charity and a web landing page copy for an NGO and a well-known market research company.

I’ve also taken on extensive projects for stationery and office supplies companies. This work has enabled me to apply a signature style on a range of specific projects and carry that language over from catalogues into marketing material and advertising copy. It’s particularly enjoyable to have access to the full range of a company’s copy output. I look forward to helping your company benefit from my experience.