As an offshoot from my work on the TNS-BMRB website, I was commissioned to put together a report on the findings of the IIPS – The Institute for Insight in the Public Services. I attended their annual presentation of What The Citizen Wants in September 2010, an event examining the aspirations of the British public, and summarised a series of talks and presentations in the following document.

IIPS What the Citizen Wants 2010 Summary