Alex Kitson
‘Now Look Here’
20:35 | 7th - 31st | Big Yurt at Hoots Potterrow
Alex Kitson is a multi-award-winning stand-up, writer and performer. His debut hour was a cult hit and earned multiple award nominations at the 2024 Edinburgh Fringe, including ISH Edinburgh Comedy Awards Best Newcomer and Dave’s Funniest Joke of the Fringe, with numerous gags picked among the year’s Best Jokes by national press. His 2025 follow-up, 'This Is Water', sold out its run, earned several five-star reviews, and was subsequently named one of the best-reviewed shows of the Fringe by British Comedy Guide.
★★★★★ “The future of British comedy.” – ThreeWeeks
Alex Kitson: ‘Now Look Here’
Alex Kitson has well and truly lost his mind – but hasn’t everyone? Right?! In Now Look Here Gen Z comedy’s elder statesman takes on the attention economy, optimisation culture, when does aspiration become delusion and asks what on earth has happened to our brains in the last decade? Can we do something about it? Worst case scenario - Kitson’s here to howl at the tide for you. So put your phone down for an hour and find out who the world’s worst life coach is, when a problem shared doesn’t always mean a problem halved and what not to do when you get booked to do stand-up comedy at a wake against your will.
The world’s a battlefield for our attention. But as Kitson starts blacking out from stress not everything is as it seems. Why is he embroiled in a rivalry with the office printer? Envying Kim Jon Un? Calling out the guy on the emergency exit sign? Is the HR person who keeps calling him in for meetings even real? In a world where enough is never enough. Kitson’s had it. But will he ever tap out? And is it really all the phones’ fault?
Key words: Stand up | Technology | Attention Economy | Optimisation Culture | Stress | Burnout